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Max’s of Manila Restaurant To Expand Franchise, One New Home In Chula Vista


Aside from another popular Filipino restaurant, Max’s Restaurants will be expanding their business in San Diego, and one of those locations include Chula Vista.

Max’s Restaurants was founded in the Philippines in 1945. The restaurant chain has more than 200 locations around the world and is opening three restaurants in the San Diego area over the next five years.

Known as “The House That Fried Chicken Built”, Max’s menu centers around its signature marinated and fried chicken, plus traditional Filipino dishes ranging from chicken adobo to crispy pata and fried lumpia.

Eater has learned that Chula Vista (2127 Olympic Parkway, Suite 1001) will be the home of the first local Max’s Restaurant. A rep for the group says that the eatery is scheduled to open in the first half of 2017. The closest restaurant for San Diegans is in Glendale and this location will save them the two hour drive.

According to Jay Montenegro, owner of Montenegro Group Real Estate, and Pat Geary of ECP Commercial are leading the efforts to find locations for the concept. The duo also shared the city is fast growing and vibrant, and many will have a big appetite for Max’s delicious dishes.

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